The winter retail guide: fixing peak problems and setting up for 2022.

Decking the halls, snow is falling, chestnuts roasting, shoppers overspending, delivery vans overspilling and contact centres overheating… all the familiar Christmas cliches.

What’s the pressing issue for you right now?
Where do you want to start?

How to ease peak pressures.

Find out how to make changes right now, with big impact on making peak your most powerful yet – including how one of our customers cut WISMO contacts by 63%.

Tips on setting up a strong start to 2022.

The secret to ‘starting as you mean to go on’… including tricks to boost brand engagement, and how one of our customers created £40k of new sales in just a few of weeks.

October to December is a critical time for everyone in ecommerce. Whether your brand has a traditional peak, or not; we’re all trying to balance a busy sales period with new year planning and prep.

There’s a secret though… one helps the other.

In fact, a smooth winter season builds longer term success. Let’s take a quick look at how we know this:

76%

of consumers said that knowing they had a delivery arriving that day made them feel happy and excited, showing how important positive delivery experience is – particularly at ‘high investment’ times such as Christmas.
(Sorted research)

It can cost

5x as much

to attract a new customer compared to keeping an existing one.

(Outbound Engine)

The probability of selling to an existing customer is

60-70%.

(Altfield)

1 in 5

shoppers in the UK are less likely to order online after just one negative delivery experience.

(Sorted research)

Given that 87% of retailers don’t have an advanced post-purchase experience, there is huge opportunity for the retailers who can move into the customer experience gap that has appeared, or widened, during the last two years.

There are things you can do right now that will not only act as a quick fix to ease the peak pain, but also build a strong start to the new year. Intrigued?

How to ease pressures.